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Departing from those who define postmodernism in film merely as a visual style or set of narrative conventions, Anne Freidberg develops a sustained account of the cinema's role in postmodern culture. She explores the way in which 19th-century visual experiences - photography, urban strolling, panorama and diorama entertainments - anticipated contemporary pleasures provided by cinema, video and emerging "virtual reality" technologies. Comparing the visual practices of shopping, tourism and film-viewing, Friedberg identifies the experience of "virtual" mobility through time and space as a key determinant of postmodern cultural identity. Evaluating the theories of Jameson, Lyotard, Baudrillard and others, she adds critical insight about the role of gender and gender mobility in the configurations of consumer culture.
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About the Author

Anne Friedberg i is the Professor and Chair of Critical Studies at the University of Southern California School of Cinematic Arts.

Reviews

""Window Shopping takes its provocative place among a number of recent studies that look at looking itself in relation to mechanically produced images. . . . [It will] be a source of further reflection and inspiration: it moves on the sometimes footsore debates about post-modern culture, feminism and cinema spectatorship in new and stimulating directions."--Rachel Bowlby, "Sight and Sound

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