Table of Contents

Foreword by Kevin Oakes Preface Preliminary Work The E-Learning Business Acquisition Process Receiving the RFP Reviewing the RFP Defining the Problem Conceptualizing a Winning Solution Good Writing Is Essential Charts, Graphs, Illustrations, and Other Eye Catchers, by Richard Peck Team Writing The Proposal Document Front Matter Executive Summary Description of Problem/Overview of Solution Solutions Project Management and Schedule Budget Calculating Return on Investment, by Nancy Vasta Corporate Capabilities The Appendix Presenting the Proposal Presenting a Winning Proposal Endnotes Index

About the Author

Karl M. Kapp, Ed.D., CFPIM, CIRM, is a leading expert in the field of e-learning, Assistant Director of the well-known and prestigious Institute for Interactive Technologies and Associate Professor at Bloomsburg University, where he teaches classes on writing winning e-learning proposals. Dr. Kapp earned his doctorate of education in Instructional Technology from the University of Pittsburgh. He is an experienced practitioner and consultant on retainer with several e-learning software firms and is the software editor of the trade magazine APICS -The Performance Advantage. Dr. Kapp has hundreds of published articles to his credit and has published several successful books. He is a popular speaker at both national and international learning conferences.