Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.
"Winning at New Products by Robert G. Cooper has a clear place on
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to explain the many in-built limitations to others less informed
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"[Winning at New Products] has been a mainstay of
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"This book is an invaluable guide...It's full of best practices,
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"This is a must read. There's so much new in this book, from how to
generate the breakthrough ideas, picking the winners, and driving
them to market successfully."--Philip Kotler, Professor Emeritus of
Marketing, Northwestern University, Kellogg School of Management
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