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Home » Books » Business » Marketing » Advertising

Wizard of Ads

By R.H. Williams

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Format: Paperback / softback, 221 pages
Other Information: illustrations
Published In: United Kingdom, 02 June 1998
Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey. Full of provocative ideas and soaring inspiration, this book is like a bag of potato chips. Short, compelling information-packed chapters make it impossible to read just one.-- Which kind of ads work the best-- World's best traffic builder-- The 12 causes of advertising failure-- Why the right word is worth a thousand pictures-- Why you should never worry about reaching the "right person"-- How to measure successAnyone involved in marketing, sales, and customer service will find it an invaluable guide.
EAN: 9781885167293
ISBN: 1885167296
Publisher: Gilmour Drummond Publishing
Dimensions: 25.37 x 18.26 x 1.83 centimetres (0.41 kg)
Age Range: 15+ years
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