1. Weaving and worrying: journalism versus literature; 2. Singers of tales: oral narrative; 3. The tongue of the hand: speech and writing; 4. Hanging, histories, marvels, mysteries: the birth of journalism; 5. Calendars of roguery and woe: daily newspapers; 6. Story telling: narrating and the news; 7. Glimmering words: boiling down and polishing; 8. Painting with words: imaginative creativity; 9. Two ideas for one: exploring metaphor; 10. The role of journalism: evaluating the views; epilogue; notes; references.
Jean Aitchison is Emeritus Rupert Murdoch Professor of Language and Communication, Worcester College, University of Oxford.