Andy Sernovitz, with foreword by Seth Godin and afterword by Guy Kawasaki
""A quick, practical, and extremely useful guide to word of mouth
marketing."" —Emanuel Rosen, author of The Anatomy of Buzz ""As I
read through "Word of Mouth Marketing" I felt, more than anything
else, relieved. Relieved that we finally have a marketing author
who understands the simplicity (and complexity) of this business.
This one's worth your time."" —Jonah Bloom, Executive Editor,
Advertising Age ""It's brief. It's elementary. It's obvious. But
the Truth often is. Read this book to relearn what you always knew
just in time for it to change your business life."" —Bob Garfield,
Co-host, NPR's On The Media ""No one knows word of mouth (the good,
the bad, and the measurable) better than Andy Sernovitz."" —Peter
Fader, Professor, Wharton School ""A primer chock full of great
stories, tips, and exercises to make you a better word of mouth
marketer, no matter what size company you work for. Read it, and
you will increase your influence with your cust
"A quick, practical, and extremely useful guide to word of mouth
marketing."-- Emanuel Rosen, author of "The Anatomy of Buzz" "As I
read through "Word of Mouth Marketing" I felt, more than anything
else, relieved. Relieved that we finally have a marketing author
who understands the simplicity (and complexity) of this business.
This one's worth your time."-- Jonah Bloom, Executive Editor,
"Advertising Age" "It's brief. It's elementary. It's obvious. But
the Truth often is. Read this book to relearn what you always knew
just in time for it to change your business life."-- Bob Garfield,
Host, NPR's "On The Media" "No one knows word of mouth (the good,
the bad, and the measurable) better than Andy Sernovitz." -- Peter
Fader, Professor, Wharton School of Business "A primer chock full
of great stories, tips, and exercises to make you a better word of
mouth marketer, no matter what size company you work for. Read it,
and you will increase your influence with your customers, and make
yourself more influential in your company."-- Ed Keller and Jon
Berry, the Keller Fay Group, authors of "The Influentials" "It's an
actionable guide for anyone looking to capture the power of word of
mouth. Andy has written a book that shows just how simple it is to
get people talking about your business. You should read this book
and then tell a friend." -- Brad Santeler, Director, Kimberly-Clark
"The coolest book on the hottest topic in marketing and
communication. Andy tells it all and tells it like it really is. No
hype. No smoke and mirrors. No overblown promises." -- Don E.
Schultz, Professor Emeritus-in-Service, Northwestern University
"Word of mouth is thevaluable currency in today's
advertising-saturated world. Andy Sernovitz has written a book
packed with ideas on how to do word of mouth marketing the right
way."-- Jackie Huba and Ben McConnell, authors of "Creating
Customer Evangelists""" "There is no wasted word in this practical
guide. Pure nuts-and-bolts how-to's for people who want to start
implementing a word of mouth marketing program today. Other books
cover the theory, but Andy gets to the actual action best."--
George Silverman, author of "The Secrets of Word-of-Mouth
Marketing""" "Andy Sernovitz's book will give all marketers a
reason to talk. Sernovitz not only legitimizes word of mouth
marketing, he provides THE roadmap to what drives it."-- MaryLee
Sachs, Chairman, US, Hill & Knowlton, Inc. "Forget the overinflated
hype that characterizes many business books. Andy has written a
'real world' guide."-- Paul M. Rand, Partner, Global Chief
Development and Innovation Officer, Ketchum "There is a wrong way
and a right way to market in a networked world. Andy lays out
simple steps to ethical and effective messaging."-- Shawn Gold,
Senior Vice President, MySpace "Andy brings it together perfectly:
the vision, the strategy, and the practical how-to. It's all
here."-- Geoff Ramsey, CEO, eMarketer
" A quick, practical, and extremely useful guide to word of mouth
marketing." -- Emanuel Rosen, author of "The Anatomy of Buzz" " As
I read through "Word of Mouth Marketing" I felt, more than anything
else, relieved. Relieved that we finally have a marketing author
who understands the simplicity (and complexity) of this business.
This one's worth your time." -- Jonah Bloom, Executive Editor,
"Advertising Age" " It's brief. It's elementary. It's obvious. But
the Truth often is. Read this book to relearn what you always knew
just in time for it to change your business life." -- Bob Garfield,
Host, NPR's "On The Media" " No one knows word of mouth (the good,
the bad, and the measurable) better than Andy Sernovitz." -- Peter
Fader, Professor, Wharton School of Business " A primer chock full
of great stories, tips, and exercises to make you a better word of
mouth marketer, no matter what size company you work for. Read it,
and you will increase your influence with your customers, and make
yourself more influential in your company." -- Ed Keller and Jon
Berry, the Keller Fay Group, authors of "The Influentials" " It's
an actionable guide for anyone looking to capture the power of word
of mouth. Andy has written a book that shows just how simple it is
to get people talking about your business. You should read this
book and then tell a friend." -- Brad Santeler, Director,
Kimberly-Clark " The coolest book on the hottest topic in marketing
and communication. Andy tells it all and tells itlike it really is.
No hype. No smoke and mirrors. No overblown promises." -- Don E.
Schultz, Professor Emeritus-in-Service, Northwestern University "
Word of mouth is the valuable currency in today's
advertising-saturated world. Andy Sernovitz has written a book
packed with ideas on how to do word of mouth marketing the right
way." -- Jackie Huba and Ben McConnell, authors of "Creating
Customer Evangelists""" " There is no wasted word in this practical
guide. Pure nuts-and-bolts how-to' s for people who want to start
implementing a word of mouth marketing program today. Other books
cover the theory, but Andy gets to the actual action best." --
George Silverman, author of "The Secrets of Word-of-Mouth
Marketing""" " Andy Sernovitz's book will give all marketers a
reason to talk. Sernovitz not only legitimizes word of mouth
marketing, he provides THE roadmap to what drives it." -- MaryLee
Sachs, Chairman, US, Hill & Knowlton, Inc. " Forget the
overinflated hype that characterizes many business books. Andy has
written a ' real world' guide." -- Paul M. Rand, Partner, Global
Chief Development and Innovation Officer, Ketchum " There is a
wrong way and a right way to market in a networked world. Andy lays
out simple steps to ethical and effective messaging." -- Shawn
Gold, Senior Vice President, MySpace " Andy brings it together
perfectly: the vision, the strategy, and the practical how-to. It's
all here." -- Geoff Ramsey, CEO, eMarketer
"It's an actionable guide for anyone looking to capture the power
of word of mouth. Andy has written a book that shows just how
simple it is to get people talking about your business. You should
read this book and then tell a friend."
-- Brad Santeler, Director, Kimberly-Clark "The coolest book on the
hottest topic in marketing and communication. Andy tells it all and
tells it like it really is. No hype. No smoke and mirrors. No
overblown promises."
-- Don E. Schultz, Professor Emeritus-in-Service, Northwestern
University
"Word of mouth is the valuable currency in today's
advertising-saturated world. Andy Sernovitz has written a book
packed with ideas on how to do word of mouth marketing the right
way."
-- Jackie Huba and Ben McConnell, authors of "Creating Customer
Evangelists"
"There is no wasted word in this practical guide. Pure
nuts-and-bolts how-to's for people who want to start implementing a
word of mouth marketing program today. Other
books cover the theory, but Andy gets to the actual action
best."
-- George Silverman, author of "The Secrets of Word-of-Mouth
Marketing""" "Andy Sernovitz's book will give all marketers a
reason to talk. Sernovitz not only legitimizes word of mouth
marketing, he provides THE roadmap to what drives it."
-- MaryLee Sachs, Chairman, US, Hill & Knowlton, Inc. "Forget the
overinflated hype that characterizes many business books. Andy has
written a 'real world' guide."
-- Paul M. Rand, Partner, Global Chief Development and Innovation
Officer, Ketchum "There is a wrong way and a right way to market in
a networked world. Andy lays out simple steps to ethical and
effective messaging."
-- Shawn Gold, Senior Vice President, MySpace
"Andy brings it together perfectly: the vision, the strategy, and
the practical how-to. It's all here."
-- Geoff Ramsey, CEO, eMarketer
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