An insider's view of Amazon, perfect for leaders who want to succeed in 21st-century business.
Bill Carr joined Amazon in 1999 and spent more than fifteen years
with the company. As Vice President of Digital Media, Bill launched
and managed the company's global digital music and video
businesses, including Amazon Music, Prime Video, and Amazon
Studios.
Colin Bryar joined Amazon in 1998 - four years after its founding -
and spent the next twelve years as part of Amazon's senior
leadership team as Amazon grew from a domestic (US-only) seller of
books to a global, multi-dimensional powerhouse and innovator. For
two of his years at Amazon, Colin was 'Chief of Staff' to Jeff
Bezos.
Colin Bryar and Bill Carr dive deep into how Amazon has become the
company to study if you want to succeed in 21st-century
business.
*Tim O'Reilly, owner of O'Reilly Media*
For those looking to change the world in ways (very) large and
small via innovation and business, my strong recommendation is to
dive deeply into Working Backwards . . . I anticipate Working
Backwards to quickly become required reading in board rooms and
classrooms around the world
*Jason Kilar, CEO of WarnerMedia*
Colin Bryar and Bill Carr have operationalized the core management
practices that lie behind Amazon's success . . . You'll want to
have your highlighter ready and keep this book close at hand for
quick reference.
*Kim Scott, bestselling author of Radical Candor*
Leaders who want to foster customer obsession and drive operational
excellence within their organizations should read this book.
*Jim Whitehurst, President, IBM*
A must-read for every entrepreneur or business leader focused on
driving growth.
*Mariana Garavaglia, Chief People & Business Operations Officer,
Peloton*
Colin and Bill have captured the essence of what it means at Amazon
to start with the customer and work backwards.
*Serguei Netessine, Vice Dean and Dhirubhai Ambani Professor of
Innovation and Entrepreneurship at The Wharton School*
Working Backwards should be read by anyone interested in the real
thing – the principles, processes and practices of 21st-century
management and leadership
*Forbes*
Rather like a potted business school case-study, this book gives us
the story as it developed at the time – and that is probably worth
the cover price of the book in itself
*Financial Times*
This book reads like a how-to guide, which perhaps is by
design?
*Associated Press*
Rather than offering a dull catalog of the company’s 14 Leadership
Principles and three implementation mechanisms, Mr Bryar and Mr
Carr provide concrete and accessible examples of how these are put
into practice across a range of functions, from hiring and
communications to organizational and product design.
*New York Times*
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