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The Workshop Book,


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Table of Contents

  • 1.    An introduction to workshops
  • DESIGN Designing your workshop
  • 2.    The workshop approach
  • 3.    Setting the workshop objective
  • 4.    Who to invite to your workshop
  • 5.    Priming the workshop participants
  • 6.    The workshop set-up
  • LEAD Leading your workshop
  • 7.    The workshop leader
  • 8.    Workshop behaviours
  • 9.    Managing difficult behaviours
  • 10. The workshop energy
  • ACTION Putting workshops into action
  • 11. Basic workshop tools
  • 12. Bringing a topic to life
  • 13. Creating quick ideas
  • 14. Creating new ideas that build on past successes
  • 15. Improving existing ideas
  • 16. Creating new directions
  • 17. Creating a new story about something old
  • 18. How to create new names
  • 19. Customer needs workshops
  • 20. Roadmaps
  • 21. Alignment
  • 22. Action planning
  • 23. Defining purpose
  • 24. Working better together
  • 25. Influencing senior leadership positively
  • 26. Positive turnaround
  • 27. Team updates
  • 28. Team building
  • 29. Regular team meetings
  • 30. Review workshops
  • 31. Debrief workshops
  • 32. Virtual workshops
  • 33. Multilingual workshops
  • 34. Workshop outputs
  • Tools list
  • References
  • Index


About the Author

Pam Hamilton is a leading innovation consultant and workshop facilitator who regularly works with blue chip companies such as Unilever, GSK, Ipsos MORI and ITV to design and run creative workshops and design bespoke workshop toolkits to suit each industry and team.  Pam has over a decade of experience in designing and leading thousands of workshops for creative ideas, new product development, business strategy, future planning, insight generation, team building and brand purpose.


‘A fantastic, one-stop shop for running workshops - it combines the theory and practical insights perfectly.’ Fran Merrylees, HR Director Online, Pay and Interactive at ITV   “An outstanding how-to manual that is packed with expert digestible tips – highly recommended” Alex Mahon, CEO, The Foundry   ‘An essential primer for anyone trying to brainstorm ideas and concepts, and for getting the best out of teams.’ Ben Page, Chief Executive, Ipsos MORI   ‘An outstanding how-to manual that is packed with expert digestible tips – highly recommended’ Alex Mahon, CEO, The Foundry   ‘An excellent resource for managers, lecturers and students alike. It is well researched and packed full of practical tips and examples of good and bad practice, and will turn those wasted meetings into productive and creative workshops. This will become the ‘go to’ book for anyone planning a workshop.’ Dr Deborah Shaw, Reader in Film Studies at the University of Portsmouth   ‘Pamela Hamilton has years of hard-earned experience on what makes workshops work – and fail.  An essential primer for anyone trying to brainstorm ideas and concepts, and for getting the best out of teams.’ Ben Page, Chief Executive, Ipsos MORI   ‘This book should be in every facilitator’s toolkit. It fits perfectly with Pret’s learning culture, simple and effective.’ Ian Watson, Group Head of Pret Academy, Pret a Manger   ‘This is a fantastic, insightful, one-stop shop for running workshops. It combines the theory and practical insights perfectly. A book I will constantly be using.’ Fran Merrylees HR Director Online, Pay and Interactive at ITV    ‘The Workshop Book is wonderfully practical, full of sensible suggestions, tips and hints of how to run successful workshops. It is a book that you will use again and again. The author’s personal stories also add an empathetic touch.’ Jennifer Whyte, Global CMI Director, Unilever   “If you’re responsible for the creative health of your organisation, then you better get your hands on this book.  Better yet, commit it to heart.  And practice, practice, practice all the techniques.  It’ll lead to more productive workshops, it’ll yield more dynamic and engaging ideas, and it’ll promote the importance of creativity with your company!”   Pele Cortizo-Burgess, Global Chief Creative Officer, MEC and President, L’Equipe L’Oréal   

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