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Worth Every Penny

Many small business owners feel pressure to discount their products and services, especially when times are tough. After all, how else will they keep up with the low prices offered by their discounting competitors? What they don't realize is that discounting is the last thing they should be doing if they want to win big. Sarah Petty and Erin Verbeck are here to show you that there's a radically different way to run a small business- one in which the owners focus on creating specialized offerings and an over-the-top customer experience, not on matching the prices of their competition. Worth Every Penny encourages you to explore and use this model, which is designed to maximize your advantages over the big-box stores and other discounting competitors. You'll learn how to: - Build a brand that lays the foundation for you to charge what your offerings are worth. - Create products, services and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base. - Understand how to use a pricing strategy that allows you to create demand and attract the right customers instead of discounting. - Throw traditional advertising to the wind and implement a boutique way of marketing to excel in this competitive business environment. - Learn the relationship-based sales skills needed to close every sale and have your clients clamoring for more. The authors' strategies are enhanced by real-life business experiences and vivid anecdotes from all types of business owners-restaurateurs to contractors to professional service providers and photographers. With the advice in Worth Every Penny, you will be inspired to live your passion and pass your enthusiasm on to your customers. The result: a profitable business that avoids succumbing to the pressure to discount.
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About the Author

Sarah Petty is a highly acclaimed speaker, author, MBA, and coach who has inspired thousands of boutique business owners to take their businesses to the next level. She is the owner of The Joy of Marketing, a marketing education and consulting firm focused on helping boutique business owners succeed. Sarah's own photography studio was named one of the most profitable in the country within just five years in business.


"The breakthrough definition on page 8 will pay for this book all by itself. The rest is worth even more. If you run a small business, I hope you'll read this book." -- Seth Godin, author and entrepreneur -- 20120328 "This is a business book that isn't filled with theory or fluff. It lays out a proven way of running a small business that will show you how to get every penny you're worth." -- John Jantsch, author of Duct Tape Marketing and The Referral Engine -- 20120328 "Sarah and Erin have written a guide to help you create and operate the business you've always dreamed ofone where you can charge what you're really worth! A must-read for every small business owner." -- Anita Campbell, CEO of Small Business Trends -- 20120328 "Petty and Verbeck clearly demonstrate how any business that follows their blueprint can make price irrelevant by creating an extraordinary customer experience." -- John R. DiJulius III, author of Whatas the Secret: To Providing a World-Class Customer Experience -- 20120328

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