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Writing Business
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Table of Contents

1. Business Writing as Social Action, Francesca Bargiela-Chiappini and Catherine Nickerson

PART ONE: ELECTRONIC MEDIA AND WRITING IN ORGANISATIONS
2. The Use of English in Electronic Mail in a Multinational Corporation, Catherine Nickerson
3. E-mail: Uses, Issues and Problems in an Institutional Setting, Joan Mulholland
4. The Mass Production of Unique Letters, David Sless

PART TWO: IDENTITIES, DISCOURSE COMMUNITIES AND RHETORICAL STYLES
5. Discourse Community, Culture and Interaction. On the Writing of Engineers, Karl-Heinz Pogner
6. Identity Creation Across Cultures: British and Italian Human Resource Managers, Francesca Bargiela-Chiappini
7. Words of Women: A Study of Executives' Texts, Carol David

PART THREE: BUSINESS GENRES AND THEIR LANGUAGE
8. `Can We Count on your Bookings of Potatoes to Madeira?'. Corporate Context and Discourse Practices in Direct Sales Letters, Miriam van Nus
9. Towards a New Genre: A Comparative Study of Business Faxes, Didar Akar and Leena Louhiala-Salminen
10. Homing in on a Genre: Invitations for Bids, Leila Barbara and Mike Scott

PART FOUR: THE BUSINESS OF RELATING: EFFECTIVENESS, ADAPTION AND EMOTION IN WRITING
11. Spanish Language Billboard Advertising in the US: Are there Effects on Anglos?, Ellen Touchstone, Pamela Homer and Scott Koslow
12. English as a Lingua Franca in Corporate Writing, Sonja Vandermeenen
13. Managerial Perceptions of Effective Writing, Florence Davies, Gail Forey and David Hyatt

EPILOGUE: AT THE INTERSECTION BETWEEN WRITING AND SPEAKING
14. Intertextual Networks in Organisations: The Use of Oral and Written Business Discourse in Relation to Context, Eugene Loos

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