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Writing Business

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1. Business Writing as Social Action, Francesca Bargiela-Chiappini and Catherine Nickerson PART ONE: ELECTRONIC MEDIA AND WRITING IN ORGANISATIONS 2. The Use of English in Electronic Mail in a Multinational Corporation, Catherine Nickerson 3. E-mail: Uses, Issues and Problems in an Institutional Setting, Joan Mulholland 4. The Mass Production of Unique Letters, David Sless PART TWO: IDENTITIES, DISCOURSE COMMUNITIES AND RHETORICAL STYLES 5. Discourse Community, Culture and Interaction. On the Writing of Engineers, Karl-Heinz Pogner 6. Identity Creation Across Cultures: British and Italian Human Resource Managers, Francesca Bargiela-Chiappini 7. Words of Women: A Study of Executives' Texts, Carol David PART THREE: BUSINESS GENRES AND THEIR LANGUAGE 8. `Can We Count on your Bookings of Potatoes to Madeira?'. Corporate Context and Discourse Practices in Direct Sales Letters, Miriam van Nus 9. Towards a New Genre: A Comparative Study of Business Faxes, Didar Akar and Leena Louhiala-Salminen 10. Homing in on a Genre: Invitations for Bids, Leila Barbara and Mike Scott PART FOUR: THE BUSINESS OF RELATING: EFFECTIVENESS, ADAPTION AND EMOTION IN WRITING 11. Spanish Language Billboard Advertising in the US: Are there Effects on Anglos?, Ellen Touchstone, Pamela Homer and Scott Koslow 12. English as a Lingua Franca in Corporate Writing, Sonja Vandermeenen 13. Managerial Perceptions of Effective Writing, Florence Davies, Gail Forey and David Hyatt EPILOGUE: AT THE INTERSECTION BETWEEN WRITING AND SPEAKING 14. Intertextual Networks in Organisations: The Use of Oral and Written Business Discourse in Relation to Context, Eugene Loos

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