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PrefacePART I: HOW TO BUILD A BUSINESS PLAN1 Understanding business planning2 The business profile3 The marketing plan4 The production plan5 The purchasing plan6 The personnel plan7 The financial plan8 The completed business planPART II: SAMPLE BUSINESS PLANSIntroductionSample Plan 1: Business Plan of Carla's CafeSample Plan 2: Business Plan of Kate's Bush ToursSample Plan 3: Business Plan of Mike's Building Co. Pty LtdAppendix 1: Assessment activitiesAppendix 2: The environmentally friendly small businessAnswers: Quick quizzesGlossary: Business planning termsIndex
Ian Birt is an accountant who has been advising small businesses for 30 years. He has taught business management for many years in the vocational system, and has written five successful books covering all aspects of small business management.