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Preface PART I: HOW TO BUILD A BUSINESS PLAN 1 Understanding business planning 2 The business profile 3 The marketing plan 4 The production plan 5 The purchasing plan 6 The personnel plan 7 The financial plan 8 The completed business plan PART II: SAMPLE BUSINESS PLANS Introduction Sample Plan 1: Business Plan of Carla's Cafe Sample Plan 2: Business Plan of Kate's Bush Tours Sample Plan 3: Business Plan of Mike's Building Co. Pty Ltd Appendix 1: Assessment activities Appendix 2: The environmentally friendly small business Answers: Quick quizzes Glossary: Business planning terms Index
Ian Birt is an accountant who has been advising small businesses for 30 years. He has taught business management for many years in the vocational system, and has written five successful books covering all aspects of small business management.