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Writing for the Design Mind


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Table of Contents

Forward: Why I am Writing This Book for You 1: Sitting Down to Write Writing is Hard Guilt is Not Your Friend Give Anxiety the Old Heave-ho Suddenly: The Critic A Way To Begin 2: Basic Structures About Words Designing Simple Forms (clauses and sentences) Building Complex Forms (paragraphs and sections) Creating Simple Systems (the famous five-paragraph essay) 3: Writing is Convincing First Thoughts on Persuasion What Do You Want to Have Happen? Simple Systems: Basic Patterns of Argument Surf, Tree or Pearls? 4: Short Sprints: Writing Essays Why Your Professor is Reaching for the Painkillers The Difference Between "Formal" and "Informal" Writing: A Word on Academic Parlance A Note on Plagiarism The Rules of Fair Usage Writing a Personal Essay Writing an Academic Essay A Note on Academic Critique and the Peer Review Process Writing a Short Professional Article Working with magazine and journal editors 5: Writing Long Papers and Articles Long Writing is Research with an Attractive Veneer The Art of the Annotated Bibliography Patterns of Structure for Design Research Documentation Patterns of Structure for Research Papers: Think "Paris" not "New York" Patterns of Structure for complex "Think Pieces" 6: Writing to People How to Write to a Person In Admiration Because You Want Something-Like a Job Because You Don't Want Something-Like a Bad Client A Note on Stimulus and Response 7: Business Proposals and Reports Everyone is Busy A Word on Business-speak The Simple Proposal for Getting New Business Responding to the RFP Complex Proposals 8: Copywriting "Joey's out sick so you'll have to write it." What kind of copy is it? (consumer advertising, business-to-business, marketing communications) Brainstorm Together: Write Alone Be Wise About Copy OKs 9: Writing for Social Media Writing for the Web is its Own Thing Creating a Cohesive Identity Online One-liners: Tweetage, Facebook, Snapchat Keep the Music Playing 10: Grammar Tips 11: Eleven Errors of Death 12: Last Thoughts

Promotional Information

Visual learners can struggle to articulate through writing, but Natalia Ilyin takes fear out of the process, and walks the reader through tips, strategies and techniques to improve written skills.

About the Author

Natalia Ilyin is Professor of Design at Cornish College of the Arts in Seattle, where she teaches design history and criticism, design for social activism, and transition design. In 2012- and again in 2015 - she earned Cornish's Award for Teaching Excellence. Natalia is also Founding Faculty for the MFA in Graphic Design at Vermont College of Fine Arts, has taught at Rhode Island School of Design, Yale University, The Cooper Union and the University of Washington, and has acted as Critic for the MFA in Graphic Design at Yale University and at Rhode Island School of Design.


I would make this book required reading for any writing intensive course within an Art & Design department. * Gary Rozanc, University of Maryland, Baltimore County, USA *

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