Catherine Kaputa is a 20-year veteran of branding and advertising, from Madison Avenue to Wall Street to the halls of academia. She has worked as an advertising executive at several leading agencies and supervised the 'I Love NY' campaign. Before founding SelfBrand, a New York City-based brand strategy and business coaching company, she was an SVP at Smith Barney and an adjunct professor at the Stern School of Business, New York University.
Self-branding is not optional in today's insecure world of commerce. An excellent and welcome edition to the all-too-small library on the subjectA" Tom Peters, author of Re-imagine!