About the Author

Steven Denny is a partner with Innovative Business Advisors, a mergers and acquisition firm specializing in serving com- panies of $1 million to $50 million in enterprise value. The firm provides M/A services, business valuation services, exit planning, and specialized coaching services designed to help business owners grow enterprise value and profits. Steve began his career in business development with a Fortune 100 firm and was one of the youngest vice presi- dents in his industry. He eventually attained a senior exec- utive role with national responsibilities. After twenty-five years of service in the industry, he retired and founded ABN, a business consulting and brokerage business in Saint Louis, Missouri in 2005. In 2018, Steve merged his firm with Innovative Business Advisors and was recognized as one of The Best M&A Providers in Saint Louis. Steve and his wife Debi reside in suburban Saint Louis and enjoy spending time with their two children and four grandchildren. How to connect with Steve: Web: www.innovativeba.com Email: Steve@innovativeba.com Phone: (636) 549-8150 Linkedin.com/steven-denny-iba

Reviews

Steve has done an excellent job of leading owners through the emotional, financial and legal maze of selling one's business. It is comprehensive and his case study and illustrative characters makes it fun and very easy to follow . This is a must read for any business owner who wishes to achieve his definition of financial independence."Ned A MinorAttorney, AuthorDeciding To Sell Your Business The Key To Wealth And Freedom
"Steven Denny has delivered a powerful and enlightening book that should serve as an invaluable roadmap for sellers wanting to maximize the value of their business."Timothy C. NashPresident / CEOAmerican Bank of Missouri
"If you've ever considered buying or selling a business, You Don't Know What You Don't Know: A Step-by-Step Guide For Getting the Most From The Sale Of Your Business is a turnkey, simple, easy to read and comprehend handbook for success."Bill PrenattCo-ownerSimply Successful, LLC
"Here's what I kept thinking while reading this book: I wish I'd read it before I sold my business last year."Tom RuwitchCo-Owner and CEO of MarketVolt, LLC(before selling the company in 2019)
"This book is specific, concrete and practical guidance that will temper your expectations, open your eyes to the real world, and recalibrate your compass on this the most important leg of your journey as a business owner."Bill Higley, AttorneySaint Louis, Missouri
Steven Denny has done an excellent job of explaining to business owners the importance of including an exit plan as part of their business plan. Dick MuellerCEO, Franchise AdvisorFranSelect