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In Your Creative Element

The Formula for Creative Success in Business

By Claire Bridges

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Format: Paperback, 280 pages
Other Information: Illustrated
Published In: United Kingdom, 01 December 2016
In Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalised insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context. In Your Creative Element is an original work on one of the hottest topics in business written by a Creative Director who has made it her business to unpick how and why creative ideas are born, develop and survive or die. The author has identified 62 elements that affect creativity and has created a unique 'Periodic Table of Creative Elements'. This simple framework adds logic and science to the concept of creativity and can be explored by anyone to find which creative elements are most important to them and to transform their approach to creativity. In Your Creative Element is highly practical, packed with case studies and tips from creative experts and organisations including Google, Netflix, Pixar, the NHS, the United Nations and Twitter as well as some of the world's most successful advertising agencies. It provides inspiration and practical advice for readers who recognize that creativity is essential for business success, but who do not know where to begin to unlock their creative potential.

Table of Contents

    • Chapter - 01: Values - What Are Your Creative Values and How Do These Affect Your Approach to Creativity?;
    • Chapter - 02: Characteristics of Creative People: What Makes Us Creative and Can We Change Our Behaviour to Enhance it?;
    • Chapter - 03: Characteristics of Creative Companies: How to Develop a Creative Culture;
    • Chapter - 04: Purpose - Why Does Creativity Matter? What Do We Do It For?;
    • Chapter - 05: The Creative Process - Ten Elements Which Can Instantly Transform Your Planning Process Forever;
    • Chapter - 06: The Creative Toolkit - 20 Never-Fail Creativity Tools, Whatever the Problem;
    • Chapter - 07: The Creative Mind - Neuroscientist Ben Martynoga's Whistle-stop Tour of Your Grey Matter to Find an Optimal State to Create;
    • Chapter - 08: Criteria - How to Spot the BIG Idea and Make it Work;
    • Chapter - 09: Putting It All Together - Your Creative Experiment - Unlock the Potential of Your Personal Formula and Learn How to Use it

About the Author

Claire Bridges is founder of the UK's leading creative training consultancy, Now Go Create, whose philosophy is 'that everyone can be creative'. At 32, Claire was one of the youngest ever Managing Directors for a global PR agency, part of the world's biggest advertising and media company WPP. Bridges is one of only 55 people globally to hold an MSc in Innovation, Creativity and Leadership. She has 20 years of front-line experience working in the creative industries, training over 10,000 people, with clients including Starbucks, Unilever, Kellogg's, Danone, Sky Media, Save The Children and ASOS.

EAN: 9780749477325
ISBN: 0749477326
Publisher: Kogan Page
Dimensions: 23.39 x 15.6 x 1.5 centimetres (0.39 kg)
Age Range: 15+ years
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