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Introduction 1 Part I: Getting Started With YouTube Channels 7 Chapter 1: Making a Home on YouTube 9 Chapter 2: The Basics of YouTube 25 Chapter 3: Building Your Channel from the Ground Up 55 Part II: Making Good Videos and Not Making Bad Videos 77 Chapter 4: What Makes a Good Video a Good Video? 79 Chapter 5: Making Plans Both Large and Small 99 Chapter 6: Acquiring the Tools of the Trade 121 Chapter 7: Putting It All Together to Capture Some Video 139 Chapter 8: Fixing It in Post: The Edit 157 Chapter 9: Preparing for Upload Day 181 Part III: Growing and Knowing Your Audience 209 Chapter 10: Building Your Audience 211 Chapter 11: Knowing Your Audience 247 Part IV: YouTube Channels Are Serious Business 279 Chapter 12: How and Why Businesses Use YouTube 281 Chapter 13: Expanding Your Audience through YouTube Advertising 297 Chapter 14: Mining the YouTube Goldmine 331 Part V: The Part of Tens 353 Chapter 15: Ten Key Steps to Improving YouTube Search Results 355 Chapter 16: Ten Things to Know About Copyright 363 Index 371
Rob Ciampa and Theresa Moore are YouTube certified professionals for Pixability, a company that focuses on helping businesses better find, analyze, and connect with audiences on YouTube. John Carucci is Entertainment News Producer for the Associated Press and author of GoPro Cameras For Dummies and Digital SLR Videography & Filmmaking For Dummies.