Part 1: Zero, The New Black 1. Breaking the Sustainability Barrier 2. Houston, We Have A(nother) Problem 3. Enter the Zeronauts Part 2: Cracking the 1 - Earth Code 4. Turbulent Teens: Our Detox Decade Part 3: Breaking Through 5. The Race to Zero. 6. Zeronautics 101 7. It's the System That's Stupid Part 4: Beyond Zero 8. Ambassadors from the Future
John Elkington has been a leader in the environmental and sustainability movements since the early 1970s. He has co-founded 3 companies: Environmental Data Services (ENDS), in 1978: SustainAbility, 1987; and Volans, 2009. All three still exist. He has published 17 books to date, including the No 1 bestseller The Green Consumer Guide, which sold around 1 million copies. He has coined terms that have gone into the language, including 'environmental excellence' (1984), 'green consumer' (1986), 'triple bottom line' (1994), and 'People, Planet, Profit' (1995). He sits on 27 Boards or Advisory Boards.
'John Elkington is a one-man Tipping Point creator: what Malcolm Gladwell calls a maven, connector and salesman all rolled into one! The inventor of triple bottom line and Cannibals with forks has surpassed himself with The Zeronauts!' - David Grayson, Chair and Director of the Doughty Centre for Corporate Responsibility, Cranfield University, UK