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Zig Zag


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Table of Contents

Introduction: Choosing Creativity 1 Step One ASK: How the Right Questions Lead to the Most Novel Answers 19 Find the Question Search the Space Transform the Problem Step Two LEARN: How to Prepare Your Mind for Constant Creativity 49 Practice Deliberately Master Your Domain Learn Forever Balance Specialty with Generality Step Three LOOK: How to Be Aware of the Answers All Around You 73 Use Fresh Eyes Grab New Sights and Cool Sounds Render It Visible Step Four PLAY: How to Free Your Mind to Imagine Possible Worlds 101 Visualize Relax Find the Right Box Be a Beginner Step Five THINK: How to Have Way More Ideas Than You?ll Ever Need 129 Ideate Transform Schedule Step Six FUSE: How to Combine Ideas in Surprising New Ways 153 Force-Fuse Make Analogies Do a People Mash-Up Step Seven CHOOSE: How to Pick the Best Ideas and Then Make Them Even Better 173 Know What You?re Looking For Host an Idea Competition Look Past the Good Edit, Revise, Improve Step Eight MAKE: How Getting Your Ideas Out into the World Drives Creativity Forward 195 Draw It See It Build It Make It Concrete Reflect on It Conclusion 215 Appendix A: Outline of All of the Steps, Practices, and Techniques 229 Appendix B: The Research Behind the Eight Steps 237 References 243 Acknowledgments 261 About the Author 263 Index 265

About the Author

Keith Sawyer, PhD, is associate professor of psychology,education, and business at Washington University in St. Louis. Anaccomplished jazz pianist and former video game designer for Atari,he has published widely on the topics of collaboration andcreativity. His book Group Genius won awards from Library Journaland (800) CEO-READ and has been translated into many languages. Heis the proud owner of a collection of vintage Grateful Dead bootlegtapes, his childhood piano teacher's old (but working) accordion,and a 1982 BMW motorcycle (also working). To learn more, visitkeithsawyer.com.

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