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Zipline to Success
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"When you want to make critical marketing decisions, zipping over roadblocks and shifting into high gear to accelerate outcomes that directly impact your bottom line, "Zipline to Success" helps you find the answers." - Best-selling author Jack Canfield, author of "The Success Principles" and "Chicken Soup for the Soul." " "Zipline to Success" is for every business owner, manager and entrepreneur who wants to optimize and even transform how their company does its marketing. Filled with practical actionable strategies and tactics, this book shows you how to make marketing happen fast and cost-effectively, how to measure and evaluate outcomes, and how to quickly course correct to gain the competitive edge." - Steve Harrison, Partner, Bradley Communications "I love this book! It provides companies with vital information and real-life examples that will definitely help them do marketing the smart way, saving money and getting results." - Julia M. Rhodes, CEO KleenSlate Concepts "Read this book with pen in hand because it's full of profitable nuggets to grow your business!" - Bill Harrison, President, Bradley Communications "Reading this bookwas like enjoying healthy intellectual potato chips, since I just kept readingand reading, enjoying the page turning. The voice, pacing, and delivery ofinformation in "Zipline" is beautifully executed. It's engaging and fun, without minimizing the importance and seriousness of the content." - Dr. MaryAnne Borrelli, Professor, Connecticut College

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