About the Author

Cliff Ennico is a lawyer specializing in legal and tax issues for small businesses, and is a popular instructor at eBay University. The host of the PBS show MoneyHunt, he is a frequent contributor to Entrepreneur magazine and the author of Small Business Survival Guide. His weekly syndicated column Succeeding in Your Business appears in dozens of newspapers and websites. Cindy Shebley is an eBay Certified Education Specialist and Certified Business Consultant who is a leading expert on applying state of the art marketing techniques to the e-Bay community.