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Table of Contents

About the author v Introduction vii 1 Defi ne your business 1 Step 1: The free web tools. 2 Local directories 15 3 Social media 30 4 Blogging platforms 42 Step 2: The name. 5 What?s in a name? 61 6 Types of domain 71 7 Choosing a registrar 81 Step 3: The technology. 8 Hosting your site 93 9 Site platforms 105 Step 4: The look. 10 Designing a website 121 11 The content 136 12 Payment options 146 13 Tracking progress 156 Step 5: Getting your name out. 14 Search engine optimisation 171 15 Paid advertising 184 Step 6: Creating fans and customers. 16 Social media rules 201 17 Staying in touch 210 Step 7: Staying relevant. 18 Ongoing maintenance 227 19 Future opportunities 236 Appendix A: Getting Australian Business Online 242 Appendix B: Choosing a consultant 253 Jargon buster 257 Index 261

About the Author

Paul Wallbank is one of Australia's leading experts on how businesses and consumers use the web. Paul is a regular technology expert on ABC radio and a columnist for. He has written seven books on internet use, including The Internet For Dummies. You can visit Paul at

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