Messes don't quitneither should your paper towel! Bounty paper towels are 2X more absorbent* so you can use less. Bounty features unique Trap & Lock Technology that quickly absorbs messes so you can clean up and move on without wasting time or towels. Plus it comes in a variety of sizes and prints, so you can choose the Bounty roll that's just right for you and your family. Choose the only paper towel with no quit in it: Bounty, the No-Quit Picker-Upper. *When wet vs. the leading ordinary 28cm x 21cm brand.