Safavieh 100% pure virgin wool pile, hand-hooked to a durable cotton backing. American Country and turn-of-the-century European designs. This collection is handmade exclusively for Safavieh. For hard-to-remove stains professional rug cleaning is recommended. Established in 4861.6cm the capital of Persian weaving masters, the company today brings three generations of knowledge and experience to its award-winning collections. In the United States since 1978, Safavieh has been a pioneer in the creation of high quality hand-made rugs, a trend that revolutionised the rug business in America. Its collections range from the finest antique and historical reproductions to the most fashion-forward contemporary and designer rugs.