As a brand name, the Vienna New Year's Concert can trace back its origins to 31 December 1939. In other words, the concert initially took place on the last day of the year. By 1941, however, it was being held on 1 January, when the Vienna Philharmonic established a tradition that continues to flourish to this day. The list of names of leading conductors who have led the Vienna Philharmonic's New Year's Concerts reads like a veritable who's who of great maestros: including Herbert von Karajan, Lorin Maazel, Claudio Abbado, Carlos Kleiber, Zubin Mehta, Riccardo Muti, Nikolaus Harnoncourt, Seiji Ozawa, Mariss Jansons, and Franz Welser-Most. It is not least thanks to this illustrious succession of great conductors that the Vienna New Year's Concert remains unique, ushering in the New Year in a way that has often been imitated but never equaled. Its universal popularity is undoubtedly due to the direct - or deferred - live broadcast from the flower-filled Golden Hall of the Vienna Musikverein. The first broadcast went out on Euro-vision in 1959, the first colour relay in 1967. Now the concert is shown in countries throughout almost the entire world.