- Iron Butterfly: Doug Ingle (vocals, organ, keyboards); Erik Brann (guitar); Lee Dorman (bass); Ron Bushy (drums).
- Recorded at Gold Star Studios, Hollywood, California and Ultra-Sonic Studios, Hempstead, New York.
- Includes original release liner notes by Ron Tepper.
- Personnel: Erik Braunn (vocals, guitar, violin); Doug Ingle (vocals, keyboards); Lee Dorman (guitar); Ron Bushy (drums).
- Audio Mixer: Bill Cooper.
- Liner Note Authors: David Greene; Ron Tepper; Rick Gagnon.
- Recording information: Gold Star Recording Studios, Hollywood, CA (1968); Ultra-Sonic Studios, Hempstead, L.I (1968).
- Photographers: Michael Ochs; Stephen Paley.
- Iron Butterfly was the American answer to the heavy riff-rock of British groups like Cream and Led Zeppelin, with a touch of Vanilla Fudge's organ-led theatricality and the Doors' mysterioso image. They will forevermore be known for the 17-minute title track of this, their second album.
- "In-A-Gadda-Da-Vida" (a poke at singer/organist Doug Ingle's gruff, John Kay-like delivery of "In the Garden of Eden") is built around one of the most memorable riffs of the '60s. It's filled out by long solos from all concerned, especially from drummer Ron Bushy, whose lengthy extemporizing provided the template for Big Rock Drum Solos for decades to come. The rest of the tunes reveal that Iron Butterfly did indeed possess some pop sensibility to leaven the heaviness; "Flowers and Beads" in particular is simultaneously a romantic '60s pop-rock ballad and a subtle but surprising swipe at flower power culture.
Q (7/93, p.108) - 3 Stars - Good - "...The ingredients are standard '68: cod-mysticism, implied sex, baroque organ doodlings, freaked-out guitar stuff and shouting. Put them together and you're three million copies of the IN-A-GADDA-DA-VIDA album lighter..."
Q (7/93, p.108) - 3 Stars - Good - "...The Ingredients are standard '68: cod-mysticism, implied sex, baroque organ doodlings, freaked-out guitar stuff and shouting. Put them together, and you're three million copies of the IN-A-GADDA-DA-VIDA album lighter..."