"SLEEPING FRIENDZ" BRAND POLAR BEAR PILLOW PET, 28cm SMALL. They are plush folding stuffed animal and pillow all in one. They are made of high quality, super soft chenille. Close the strap across their bellies and you have friendly comforting pets. Open then strap and the pet becomes a comfortable pillow. Even more, those plush folding stuffed animals are soft like a real fur coat.