Table of Contents

Foreword (Frances Hesselbein).

About Peter F. Drucker.

How to Use This Workbook.

Self-Assessment: The First Action Requirement of Leadership.

Question 1: What Is Our Mission?

Worksheet 1.1: What Is Our Current Mission?

Worksheet 1.2: Does Our Mission Need to Be Revisited?

Worksheet 1.3: What Are the Emerging Trends That Will Have the Greatest Impact?

Worksheet 1.4: What Are Our Opportunities?

Question 2: Who Is Our Customer?

Worksheet 2.1: Who Are Our Primary and Supporting Customers?

Worksheet 2.2: How Will Our Customers Change?

Worksheet 2.3: Are We Serving the Right Customers?

Question 3: What Does the Customer Value?

Worksheet 3.1: What Do Our Customers Value?

Worksheet 3.2: What Knowledge Do We Need to Gain from Our Customers?

Worksheet 3.3: How Will We Gather Information?

Question 4: What Are Our Results?

Worksheet 4.1: How Do We Defi ne Results?

Worksheet 4.2: How Do We Measure Results?

Worksheet 4.3: How Can We Improve Our Performance?

Question 5: What Is Our Plan?

Worksheet 5.1: What Is Our Mission?

Worksheet 5.2: What Are Our Goals?

Worksheet 5.3: What Is Our Plan to Achieve Results for the Organization?

Worksheet 5.4: How Will We Communicate Our Mission, Plan, and Results?

Afterword.

Glossary of Terms.

Notes.

About Frances Hesselbein.

Acknowledgments.

About the Author

Peter F. Drucker is known as the "father of modern management," and is a best-selling author of thirty-two books including the best-seller The Effective Executive. He is world-renowned thinker on leadership and management and his work has been featured in every major business periodical. A consultant to senior executives for more than fifty years Drucker passed away in 2005. Since Drucker's death, interest in him, his concepts and his books has only grown. His ideas continue to be as relevant today as they were when he first voiced them. First established as the Peter F. Drucker Foundation, the Leader to Leader Institute 's mission is to strengthen the leadership of the social sector. In collaboration with its partners in the private and public sectors, the Institute furthers its mission by providing leaders with the essential leadership wisdom from all sectors and the resources needed to lead for innovation and to build vibrant organizations.