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5.0
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5
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 – Customer review on 20/08/2009
So good to finally understand what happens to ME (the buyer)in a sales situation and how sales folk can influence their purchasing power. The beginning of the book is a little long winded and you need to get to "the guts of it" before it finally makes a point and continues. I have thoroughly enjoyed this read and the information is invaluable. If I were a sales person (and we all are, even if only in a social sense) understanding this process will change your life. Good stuff!
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4.0
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 – Customer review on 05/10/2009
An interesting book for those looking to get a highlevel insight into the human psyche. Each chapter is backed up with good real-life examples that allow the concepts being explained to be better understood.
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5.0
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– Customer review on 03/08/2009
An Essential Read For Every Marketer & Business Person On The Planet.
This book is like a fine meal...complete with all the trimmings one would expect from a sumptuous banquet. There is so much to be learned, that you may require yourself to read a few pages twice...as I did, to extract the full meaning behind what was being portrayed.
Do yourself a favour and purchase the book...you won't regret it.
I will be reading this one over and over for years to come.
Tim Webb
www.WorldFirstCommunications.com
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5.0
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– Customer review on 22/06/2009
The book I was looking for on convincing people and the underlying behaviour that determines humans to act or react to anything around us. A great book that talks about the waapons on influencing humans from a child to adults and how that can be applied in day to day life.
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5.0
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– Customer review on 14/07/2008
This book is amazingly scary! If you are the sort of person that ends up saying 'yes' even though you want to say 'no', this is a must read. Learn how charities get you to handover money, how sales tactics work in shops, and learn how to beat car salesmen and real estate agents...this book is priceless
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