Table of Contents

Editor's Note 1. Shiny Dimes and the Slow-Money Ethic 2. Some Grand Old Legends - The great merchandiser - The man who sold holes - The man who passed "go" - The lady who rode the wind - The pantsmaker 3. Two Well-Traveled Routes - Where the fortunes grow 4. The Fantasy Land of Franchising - The lady who won by losing - The man who won by losing - Selling to the sellers 5. The Second-Man Effect - Get-Up-and-Go, Ltd. 6. Fast Frolics in the Fun and Fad Markets - The men from Wham-O - Mr. Gentry's terrible-tasting cereal - The downhill riser 7. Right Place, Right Time - The well-sited airport - The well-timed wheels - The service everybody needed 8. The Business of Show Business - Scoring in the athlete market - High notes in the music business 9. A Simple Idea is Enough - If it doesn't fit, cut a hole in it - If it's cumbersome, fold it 10. Not by Bread Alone - A lobsterman in Maine - A groceryman in Utah 11. The Man Who Decided to be Rich - From nowhere to almost everywhere in three years ... And how it's done 12. The International Ploy - How to make old ideas new 13. The Speeders - The great borrower ascendant - The great borrower down a peg - The nose-thumber ascendant - The nose-thumber down a peg 14. Missing from the Curriculum - The car-lover 15. The Anti-Salary Philosophy - A club for future millionaires 16. Instant Successes Yet To Be - Fourteen fast fortunes of the future 17. Route Maps

About the Author

Max Gunther (1926-1998), born in England, went to the United States when he was 11 years old, attended schools in New Jersey and received his BA from Princeton University in 1949. He served in the US Army in 1950 and 1951 and was a staff member of Business Week from 1951 to 1955. Mr Gunther then served as a contributing editor of Time for two years. From 1956 he published articles in several magazines, including Playboy. Among his other books are The Zurich Axioms (9781897597491), The Luck Factor (9781906659493), How to Get Lucky (9781906659981) and The Very, Very Rich and How They Got That Way (9781906659998). Mr Gunther lived in Ridgefield, Connecticut, where his wife was a real-estate broker. They had three children. His diversions included surfing and skating, carving chess sets and playing chess, and painting.