- Review copy mailing to influencers and media
- Leverage author platform to promote to media
- Website promotion on TurnerPublishing.com and
JaneButelCooking.com
- Social media promotional campaign including Facebook ad campaign,
promoted posts, and social media graphics
- Featured on Turner Publishing's #FreeBookFriday giveaway; will
fulfill winning book orders on etailer sites.
- Email drip campaign and enewsletter promotion
Jane Butel is the leading international authority on the cuisine of
the American Southwest and Regional Mexican cooking. Known for her
clear, easy to understand recipes and culinary instruction—she has
been recognized as the “Best in the US” by Gayot.com and one of the
four best Cooking Schools in the World by Bon Appetit magazine.
She has authored 22 cookbooks, including many best sellers, hosted
four television shows and national radio shows, and conducts
hands-on cooking schools and culinary tours.
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