Chapter 1 Introduction; Chapter 2 Consumers, Consumption and Identity; Chapter 3 Marketing and the Interpretation Process; Chapter 4 Semiotics and the Language of Marketing; Chapter 5 Marketing Communications; Chapter 6 Marketing Strategy and Reputation; Chapter 7 Marketing in a Diverse World; Chapter 8 Marketing and Power; Chapter 9 Ethics and Sustainability; Chapter 10 The Dream Industry; Chapter 11 An Integrated Approach to Marketing Planning

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Centre for Tourism, Hospitality and Events Research the Sheffield Business School,Sheffield Hallam University, UK

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About the Author