The cofounder of LinkedIn offers a revolutionary new blueprint for thriving in today's fractured world of work
REID HOFFMAN is co-founder and chairman of LinkedIn, the biggest
professional social network in the world with 100+ million members.
Previously he was executive vice president of PayPal. He is also a
partner at Greylock, a leading Silicon Valley venture capital firm.
He has been an early investor in over 100 technology companies,
including Facebook and Zynga.
BEN CASNOCHA is an award-winning entrepreneur and author. He has
written for Newsweek and appeared on CNN, the CBS Early Show and
Fox News. BusinessWeek named him one of 'America's best young
entrepreneurs' and he is in much demand as a public speaker.
Everyone, women and men alike, needs to think big to succeed. This
is a practical book that shows you how to take control and build a
career that will enable you to have real impact.
The Startup of You describes how to take the Silicon Valley
approach to building a life: start with an idea, and work over your
entire career to turn it something remarkable. In the world today,
I think that the startup approach to life is necessary. This book
distills the key techniques needed to succeed.
Being an entrepreneur isn't really about starting a business. It's
a way of looking at the world: seeing opportunity where others see
obstacles, taking risks when others take refuge. Whatever career
you're in or want to be in The Start-Up of You holds lessons for
success.
Silicon Valley revolutionizes entire industries through the way we
work. It is now time to export our playbook to the rest of the
world. The Startup of You is that key playbook: it will help you
revolutionize yourself and achieve your own career breakout.
[An] extremely interesting and informative read
*Bookbag.co.uk*
A surprisingly wise book about how you can use the strategies of an
entrepreneur to enhance your pedestrian career.
*The Times*
Forging a fulfilling career is one of the most important--and
often, most difficult--challenges in building a happy life. The
Start-Up of You is crammed with insights and strategies to help
each of us create the work life we want.
*The Happiness Project*
Rather than containing the usual tranch of aphorisms and advice on
how to create lists of things you want to achieve, The Start-up Of
You suggests arranging your career like a business . . . We
challenge you not to be inspired.
*PA Life*
A profound book about self-determination and self-realization. By
capturing and universalizing the wisdom of successful start-up
businesses, the authors provide an exciting blueprint for building
a fulfilling career. Invaluable for any person who wants to be a
successful entrepreneur not in a particular company but in the
most important enterprise of all: one's own life.
The most compelling parts of this book are the ones that look at
the importance of developing and exploiting professional networks.
As well as explaining network intelligence, or why your contacts’
contact may be the best source of leads about potential jobs, the
book also gives numerous tips - including ones gleaned from the
world of online dating - about how best to broker effective
relationships
*Economist*
It is the optimism of Silicon Valley that infuses this book: there
is still hope for those striving to break into the charmed
circle
*Financial Times*
The Internet has fundamentally changed the architecture of business
and society. This terrific book shows you how to live, learn, and
thrive in a networked world.
In times of change and uncertainty...adaptability creates
stability. It is insights like this that make The Startup of You
such a compelling new way to approach your life. Hoffman and
Casnocha have distilled the essence of entrepreneurship into a
potion for personal success, regardless of your career plans.
The same extraordinary vision and timing that enabled Reid to found
LinkedIn is once again on display with his book The Start-up of
You. His central thesis, that every individual can benefit from
acting as the entrepreneur of their own life and career, has never
been more important than it is in today's increasingly globalized,
competitive, and networked world.
A fascinating insight to the workings of Silicon Valley and the
characters therein and how they interact with each other
*RecruitmentViews.com*
There is much helpful advice but the main themes are to make sure
your network is as strong as it can be so that it helps you to also
make sure you are in a place that has opportunities for you
*Citywealth Magazine*
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