Written by a team of international experts from Accenture Strategy, Zero-Based Mindset reveals a unique framework for improving efficiency, innovation and agility in your business.
Kris Timmermans (Author)
Kris Timmermans is a Senior Managing Director who heads Accenture
Strategy's supply chain, operations and sustainability practices.
He also leads Accenture's ZBx initiative globally. For more than
two decades, he has helped clients define cost and operations
transformations that create competitive advantage for their
organizations. He is based in Brussels.
Chris Roark (Author)
Chris Roark is a Managing Director and leads Accenture's
competitiveness and zero-based platforms for North America. He
works with consumer package goods, industrial and retail clients to
create enterprise value through implementation of growth
strategies, operating model designs and structural cost resets. He
is based in Chicago.
Rodrigo Abdalla (Author)
For over fifteen years, Rodrigo Abdalla has been spreading the
zero-based mindset across the globe in a broad spectrum of sectors.
Besides ZBx, his experience includes M&A and corporate
turnaround. Based in London, he also acts as an angel investor,
board member, and senior adviser to PEs and startups.
The Big Zero catapults innovation to a new level - and the timing
couldn't be better. In my teaching at Harvard, I've found the
biggest challenge for senior-most executives is steadily protecting
and improving current business models, while pursuing the
break-thru innovation that leads to new levels of value creation.
Kris Timmermans elevates the well-proven strategy of Zero-Based
Budgeting by expanding its dimensions and illuminating a new path
forward for leaders who are not only looking to increase
efficiency, but also striving to invest smartly in growth. The Big
Zero is required reading for executives in all sectors that want to
survive and thrive in this turbulent world
*Harvard John A. Paulson School of Engineering and Applied
Sciences*
If you are looking for a framework (or mindset) that defines the
future for leading change in the next decade and beyond look no
further. The Big Zero breaks the mold on almost all current
paradigms. While incorporating many of the components that we know
to be critical - from transforming culture and improving agility to
leveraging digital and the benefits of AI, robotics and the like -
it also dismisses the old school definitions of continuous
improvement, zero based budgeting, and benchmarking. This is a
brilliantly refreshing perspective - one you will want your entire
team to read and discuss
*Executive Director, World 50, Inc.*
The book does a superb job describing how old ZBB techniques have
evolved into a management approach that is fit for purpose in
today's dynamic business environment. The authors explain how good
costs need to be separated from bad costs. Recognizing that smart
investments can deliver benefits for business, society and the
planet hits the mark, and is in line with ABInbev's sustainability
commitments
*Chief Sustainability and Procurement Officer, Anheuser-Busch
InBev*
Zero-based budgeting is a proven technique for reducing costs to
competitively-advantaged levels. With ZBx - a zero based mindset -
the closed-loop process focuses the entire organization and engages
senior management in the journey. The Big Zero clearly portrays the
six steps necessary to successfully implement ZBx. However, cost
savings alone do not guarantee success. As important as managing
costs, ZBx creates a mindset in the organization to question
historical norms across many areas. As described in the book,
applying these new ways of thinking and reinvesting savings behind
clearly articulated growth strategies is what will lead to
sustainable profitable growth
*Senior Vice President and Chief Financial Officer, Campbell Soup
Company*
A zero-based mindset is improving our productivity and
effectiveness in brand and marketing investments as we reduce the
cost of advertising production and increase investment in media
channels. Zero-based principles are also eliminating waste in those
areas where we have tended to over-saturate traditional media
channels, as well as reshaping our overheads to be future-fit
*Graeme Pitkethly, Chief Financial Officer, Unilever*
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