Table of Contents

Introduction: London Couture--Design Collaboration, Networks and Narratives 1
1 London Launches a Mode: The Development of a Mayfair Couture 17
2 Made in England: Pre-War Collaboration and the Pursuit of the American Market 67
3 "Brisk Action on the Mayfair Front": The War Years and the Creation of the Incorporated Society of London Fashion Designers 109
4 London Can Make It: The Post-War Reconstruction of a Fashion Centre 161
Conclusion: The "Top Ten"--The Most Exclusive Professional Body in Britain 221
Appendix 235
Archival Sources 239
Notes 247
Index 301

About the Author

Michelle Jones is a design historian and Senior Lecturer at Central St. Martins, University of the Arts, London, and the Cambridge School of Visual and Performing Arts.