Shaquille O'Neal is one of the world's most successful
athletes-turned-businesspeople, whose accomplishments on and off
the court have translated into his highly sought-after consumer
brand. As an entrepreneur, sports analyst, DJ, restaurateur, and
brand ambassador, O'Neal brings his signature "Business of Fun"
mantra to each of his endeavors.
The fifteen-time NBA All-Star's unprecedented athletic career
spanned nearly two decades and earned him countless awards and
honors, including NBA Most Valuable Player, NBA Rookie of the Year,
four NBA championships, and a first ballot NBA Hall of Famer.
Currently, O'Neal is an analyst on TNT's Emmy Award-winning Inside
the NBA. O'Neal, who has a PhD in leadership and education,
established The Shaquille O'Neal Foundation, which provides
resources for underserved youth. He also gives back through a
number of annual philanthropic programs, including Shaq-to-School,
Shaqsgiving, and Shaq-a-Claus.
The launch of his Las Vegas eatery Big Chicken further elevated
O'Neal's visibility as a successful restaurateur. In 2015, O'Neal
partnered with Authentic Brands Group (ABG), a brand development,
marketing, and entertainment company. The transformative alliance
focuses on managing and growing O'Neal's brand around the world and
building on his legacy through strategic partnerships that tap into
his tremendous personality and broad appeal.
Rachel Holtzman is a former book editor turned cookbook
coauthor.
Matthew Silverman and Matthew Piekarski are Shaquille O'Neal's
executive chef partners.
Eva Kolenko is a food-centric, lifestyle, portrait, and travel
photographer whose work has been featured in many print and digital
advertising campaigns, magazines, and cookbooks. She is based in
the San Francisco Bay Area, where she also pursues her passion for
kitchen gardening.
“If there’s any teammate I trust in the kitchen, it’s my man
Shaq! All I can say is . . . pass me a plate!”—Dwyane Wade,
three-time NBA champion
“Shaq had me at “Breakfast for Dinner.” Get ready to create new
family favorites. These easy-to-follow recipes are a slam
dunk.”—Carla Hall, author of Carla Hall’s Soul Food
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