Introduction Season of Change Albert Lasker and "Reason Why" Advertising Pork, Beans, and Politics To Washington, Through Chicago Something Old… Something New …And Something Borrowed The Man with the Best Told Story Wins November 2, 1920: Closing The Sale Epilogue References Index
Shows the role Albert Lasker, well-known for promoting Lucky Strikes, Van Camp's Pork & Beans, and Sunkist Oranges, played in the election of Warren G. Harding, forever changing the way political candidates are publicized.
John A. Morello is a History Professor in the Department of General Education at DeVry Institute of Technology, Addison, Illinois.
"Morello's MS is engaging, entertaining, and well written. Lasker
and Harding have rarely been studied together before, and Morello
does an excellent job of reconstructing how Lasker's expertise in
advertising and public relations shaped the 1920 presidential
campaign. Given the current state of American politics--and, in
particular, the pivotal role of television advertising in the
presidential election campaigns--Morello's study traces the origins
of one of the more consequential political developments of our day.
Morello's study is wide-ranging, consistently informative, and fun
to read."-Richard R. John Department of History University of
Illinois at Chicago
"This book is a scholarly examination of one of America's pioneer
advertisers who could sell anything, anywhere, to anyone. Morello's
thoroughly researched, analytical, and objective conclusions,
enhanced by an artistic style, convince the reader that Albert D.
Lasker was a far more important businessman and political
consultant than previously recognized. This is a must' read for
anyone interested in advertising, business, political campaigning,
or twentieth century American history. Every college library should
have a copy."-Dr. Henry E. Everman Eastern Kentucky University
.,."Morello should receive high praise for the originality and
depth of his research and the success with which he tells Lasker's
story."-Enterprise & Society: The International Journal of Business
History
?...Morello should receive high praise for the originality and
depth of his research and the success with which he tells Lasker's
story.?-Enterprise & Society: The International Journal of Business
History
?[J]ohn Morello tells his story with elegance, wit and
intelligence.?-H-Net Reviews
"ÝJ¨ohn Morello tells his story with elegance, wit and
intelligence."-H-Net Reviews
"[J]ohn Morello tells his story with elegance, wit and
intelligence."-H-Net Reviews
..."Morello should receive high praise for the originality and
depth of his research and the success with which he tells Lasker's
story."-Enterprise & Society: The International Journal of Business
History
 |
Ask a Question About this Product More... |
|
