Table of Contents

Media Coverage of Presidential Campaigns as a Political Issue, by Guido H. Stempel III Newspaper Coverage of the 1984 and 1988 Campaigns, by Guido H. Stempel III and John W. Windhauser Watching the Campaigns on Network Television, by John W. Windhauser and Dru Riley Evarts How the News Magazines Covered the 1984 and 1988 Campaigns, by Guido H. Stempel III The Editorial Pages of Leading Newspapers in 1984, by David S. Myers The Editorial Pages of Leading Newspapers in 1988, by David S. Myers Public Attitudes About Coverage and Public Awareness of Editorial Endorsements, by Hugh M. Culbertson and Guido H. Stempel III The Total Picture: Press, Politicians, and the Public, by Guido H. Stempel III and John W. Windhauser Bibliography Index

Promotional Information

This volume details the findings of a comprehensive study of media bias in the 1984 and 1988 presidential elections. The authors collected more data than in any previous study and have included newspapers, network television news, and magazines in their evaluation.

About the Author

GUIDO H. STEMPEL III is Director of the Bush Research Center and a Distinguished Professor of Journalism in the E.W. Scripps School of Journalism at Ohio University. He is co-author and co-editor of Research Methods in Mass Communication. He was the editor of Journalism Quarterly from 1972 to 1989 and the author of more than one hundred articles.

JOHN W. WINDHAUSER is an Associate Professor of Journalism in the Manship School of Journalism at Louisiana State University. The former reporter and editor worked on newspapers in Indiana, Tennessee, and Colorado, and was editor of College Press Review. He has written articles that have appeared in the Newspaper Research Journal, Journalism Quarterly, and Mass Communications Review.

Reviews

?This book represents a serious effort to empirically treat the recurring question of media bias in presidential campaigns. . . . This is the most unique and comprehensive study of its type. However, the mere depth of the study, the bibliography, and the research designs utilized by the contributions make it an important reference work for scholars and students in the fields of journalism and communication arts.?-Religious Studies Review

"This book represents a serious effort to empirically treat the recurring question of media bias in presidential campaigns. . . . This is the most unique and comprehensive study of its type. However, the mere depth of the study, the bibliography, and the research designs utilized by the contributions make it an important reference work for scholars and students in the fields of journalism and communication arts."-Religious Studies Review