Table of Contents

Preface 1. Lost and Found Definition Information Literacy Business Value Paradise Lost 2. A Brief History of Wayfinding All Creatures Great and Small Human Wayfinding in Natural Habitats Maps and Charts The Built Environment Wayfinding in the Noosphere The Web The Baldwin Effect 3. Information Interaction Defining Information Information Retrieval Language and Representation The People Problem Information Interaction 4. Intertwingled Everyware Wayfinding 2.0 Findable Objects Imports Exports Convergence Asylum 5. Push and Pull Marketing Design Findability Hacks Personalization Ebb and Flow 6. The Sociosemantic Web Us and Them The Social Life of Metadata Documents A Walk in the Park 7. Inspired Decisions Bounded Irrationality Informed Decisions Network Culture The Body Politic Information Overload Graffiti Theory Sources of Inspiration Ambient Findability Index

About the Author

Peter Morville is President and Founder of Semantic Studios, a leading information architecture and knowledge management consulting firm. From 1994 to 2001, Peter was Chief Executive Officer and a co-owner of Argus Associates, a pioneering information architecture design firm with world-class clients including 3Com, AT&T, Compaq, Ernst & Young, Ford, IBM, Microsoft, Procter & Gamble, and the Weather Channel. He also served as Executive Director of the ACIA. Over the past 8 years, Peter has written and spoken extensively about information architecture, business strategy, and knowledge management. He has been interviewed by Business Week, Knowledge Management magazine, MSNBC, and the Wall Street Journal.