Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them.
Joeri Van den Bergh is the co-founder of InSites Consulting, a global 'new generation' research agency with offices in Belgium, the UK, France, Switzerland and the Netherlands. He has extensive experience of all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as Lego, Nokia, Sony, MTV Networks, Danone, Unilever, and Coca Cola. Mattias Behrer is the SVP, General Manager of MTV North Europe & MTV International Property Marketing. Prior to this he spent seven years with retail giant H&M. Mattias has also worked as Global Brand Manager for DeLaval (TetraLaval Group) and is the co-author of a Swedish book about event marketing and the experience economy.
"This book explains brilliantly how you can gain the love of the
Generation Y. A must read for all generation Y marketers and for
all brand marketers together, since Generation Y leads to all the
other target groups as well."
*Kevin Roberts, CEO Saatchi & Saatchi Worldwide*
"A lot of hot takeaways for cool brand builders in this book."
*Dirk Van Kemseke, Global Marketplace Insights Manager Levi Strauss
& Co*
"Voted Marketing Book of the Year 2011"
*Expert Marketeer*
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