Table of Contents

List of Illustrations List of Tables Foreword Acknowledgments Introduction Part I. Introductory Perspectives 1. A Cultivation Theory Perspective of Worldwide National Impressions of the United States Richard Jackson Harris and Joseph Andrew Karafa 2. Latent Destiny: Perverse Readings of the Greater East Asian Co-Prosperity Sphere Mckenzie Wark 3. The Basis for Perception Herbert I. Schiller Part II. U.S. Image and the Political Factor 4. Image of the U.S. Foreign Policy toward India among Indian Media and Policy Makers Kuldip R. Rampal 5. From Savior to Villain: Redefining America in South Korea Jae-Kyoung Lee 6. Political Resentment versus Cultural Submission: The Duality of U.S. Representations in Bulgarian Media Dina Iordanova 7. U.S. Image Reflected through Cartoons in Turkish Newspapers Ayseli Usluata 8. Mass Media and the U.S. Image: An Algerian Perspective Laid Zaghlami Part III. U.S. Image and the Cultural Factor 9. Images of the U.S. as Perceived by U.S. Students in France Robert M. McKenzie 10. American TV through the Eyes of German Teenagers Allen W. Palmer and Thomas Hafen 11. Anglo-American Attitudes: Affirmations and Refutations of "Americanicity" in British Television Advertising Jane Stokes 12. As Others See the United States: A View from Canada Sherry Devereaux Ferguson, Hilary Horan, and Alexandra Ferguson 13. The Paradoxical Brazilian Views Concerning American Media Products Alex Fernando Teixeira Primo 14. From an Island Nation: Maltese Perception of the U.S. Peggy Bieber-Roberts and Pauline Abela 15. What Does America Symbolize to the Urban, Educated Youth in India? Udita Das 16. Imperfect Paradise: The Image of the U.S. on Chinese TV Ersu Ding Part IV. U.S. Image and the Entertainment Factor 17. Television and Perceptions of U.S. Society in Japan Shinichi Saito 18. Is the American Way Really the Right Way? A South African Perspective Hennie J. Groenewald, Annelie M.E. Naude, and Lynnette M. Serfontein 19. Where Are Those Tall Buildings: The Impact of U.S. Media on Thais' Perceptions of Americans Daradirek Ekachai, Mary Hinchcliff-Pelias, and Rosechongporn Komolsevin 20. Television Viewing and the Perception of the United States by Greek Teenagers Thimios Zaharopoulos 21. "America, the Beautiful": Israeli Children's Perception of the U.S. through a Wrestling Television Series Dafna Lemish 22. The Genesis of the American Image in Arabic Literature (1600s--1800s) Rania M. Hegazi and Beverly Jensen 23. American Programs on Egyptian Television: Prospects and Concerns Hussein Y. Amin 24. Battling Standards Worldwide: Mighty Morphin Power Rangers Fight for Their Lives Joanne M. Lisosky About the Editor and Contributors Index

About the Author

Yahya R. Kamalipour is Professor of Mass Communications and Director of Graduate Studies at the Department of Communication and Creative Arts, Purdue University Calumet. He is the editor of The U.S. Media and the Middle East: Image and Perception, and Mass Media in the Middle East: A Comprehensive Handbook (with H. Mowlana).

Reviews

"Kamalipour's goal, to 'take the reader beyond the pervasive "stereotypical" or "assumed images" of the United States,' is achieved in a most impressive collection of research studies not found elsewhere. The essays represent virtually every important area of the world, including various parts of Asia, Africa, Europe, the Middle East, and both North and South America. Anyone who has any interest in intercultural communication will find the book difficult to resist, and the solid research foundation upon which the information is based only enhances this enticement. It is a refreshing change from the many armchair speculations about the impact of the U.S. abroad, and offers some substantial, well-presented and interestingly analyzed data about this impact." - Richard J. Dieker, Western Michigan University