Table of Contents

Campaign Strategies The Press as Character Cops Campaign Organization Money and the Campaign The Message--Advertising, Sound Bites, and Polling General Election Strategy, the Convention, VP Selection, and the Debates Lessons for the Future

About the Author

DAVID R. RUNKEL, currently an Assistant to Attorney General Richard Thornburgh, served most recently as Deputy Director of Harvard University's Institute of Politics at the John F. Kennedy School of Government.

Included as participants or commentators/contributors are: Roger Ailes, Lee Atwater, Edward Rogers, Paul Brountas, Susan Estrich, Jack Corrigan, Ronald Brown, William Carrick, Susan Casey, Frederick DuVal, Richard Hatcher, Allan B. Hubbard, William Lacy, Daniel Mariaschin, J. Frederick Martin, Terry Michael, R. Marc Nuttle, Edward Rollins, Robert Bickel, E.J. Dionne, Howard Fineman, Edward Fouhy, David Gergen, Paul Taylor, Linda Wertheimer, and Judy Woodruff.

Reviews

?This book is a transcript of a conference at Harvard's Institute of Politics at which significant participants from the primary and general presidential election campaigns of 1988 discussed what occurred and why. . . . The introductions to each topic are uniformly good, summarizing the major themes raised in each. Two topics--campaign organizations and media and poll use--are very interesting. . . .?-Library Journal

"This book is a transcript of a conference at Harvard's Institute of Politics at which significant participants from the primary and general presidential election campaigns of 1988 discussed what occurred and why. . . . The introductions to each topic are uniformly good, summarizing the major themes raised in each. Two topics--campaign organizations and media and poll use--are very interesting. . . ."-Library Journal