Table of Contents

1. Public Relations: What Is It and Why Do We Use It?
2. Getting from There to Here.
3. The Theoretical Framework.
4. Planning for Results.
5. Corporate Public Relations.
6. Crisis Public Relations.
7. Internal Communications.
8. Community Relations and Sponsorship.
9. Specialist Public Relations.
10. Where Do We Go from Here?
Appendices.
Bibliography.
Index.

About the Author

Shirley Harrison has wide professional experience in marketing and public relations, as a director, and independent consultant and trainer. She divides her time between lecturing, consultancy and writing. She has a special interest in crisis public relations and is the author of Disasters and the Media: Managing Crisis Communications (1999). She is an active member of the Institute of Public Relations.

Reviews

1. Public Relations: What Is It and Why Do We Use It? 2. Getting from There to Here 3. The Theoretical Framework 4. Planning for Results 5. Corporate Public Relations 6. Crisis Public Relations 7. Internal Communications 8. Community Relations and Sponsorship 9. Specialist Public Relations 10. Where Do We Go from Here? Appendices Bibliography Index