Table of Contents

Part 1: Nature, Scope, and Future of Managerial Economics
1. Managerial economics: Introduction and overview
2. Managerial economics: present and future
Part 2: Managing Demand and Cost Conditions
3. Estimating market power and strategies
4. Advances in production and cost frontier analysis of the firm
5. Supply chain design and risk management
6. Combinatorial Auctions
Part 3: Analytical Foundations of Modern Managerial Economics
7. Game and information theory in modern managerial economics
8. Issues in analysis of time, risk, and uncertainty
9. Behavioral economics and managerial decision making
Part 4: Pricing and Marketing Tactics and Strategies
10. Advances in pricing strategy and tactics
11. Product development and promotion
Part 5: Strategy and Business Competition
12. Market imperfections and sustainable competitive advantage
13. The new managerial economics of firm growth: the role of intangible assets and capabilities
14. Strategies for network industries
15. Internalization theory as the general theory of international strategic management: past, present and future
16. Competitive strategy in the nonprofit sector
Part 6: Firm Boundaries and Organizational Architecture
17. Organizational design and firm performance
18. Design and implementation of pay for performance
19. Vertical merger
20. The evolving modern theory of the firm
Part 7: Financial Structure, Incentives, and Governance
21. Financing the business firm
22. Corporate governance and organizational performance
Part 8: Public Policy for Managers
23. Managing workplace safety and health
24. Merger strategies and antitrust concerns
25. On the profitability of corporate environmentalism

About the Author

Christopher R. Thomas is Associate Professor of Economics and has served as Exide Professor of Sustainable Enterprise at University of South Florida. He is the author or coauthor of many journal articles, book reviews, and chapters in books. His textbook in managerial economics is in its eleventh English edition and is also published in Chinese.

William F. Shughart II is J. Fish Smith Professor in Public Choice at Utah State University, a senior fellow of The Independent Institute, and the editor-in-chief of Public Choice. Previously the holder of three named professorships at the University of Mississippi, he is the author or editor of eleven books and has published more than 200 book chapters, peer reviewed academic journal articles, and book reviews.

Reviews

"The Oxford Handbook of Managerial Economics is a must-have reference tool for business practitioners, consultants, and scholars. The editors have assembled a distinguished list of experts--spanning over two-dozen areas of the field--to provide readers with a wealth of information and tools not found in basic textbooks."--Michael R. Baye, Bert Elwert Professor of Business Economics and Public Policy, Kelley School of Business, Indiana University
"Since the early sixties, microeconomics has remained the main source of analytic tools for public and private decision making. This has generated a large area of activities in university curricula, scientific journals, and consulting conveniently known as managerial economics. In recent decades, the core foundation of microeconomics has considerably deepened. The field has enlarged both in scope--addressing totally new issues such as globalization, governance
and social responsibility--and concepts--such as information asymmetries and behavioral economics. This volume, edited by Christopher Thomas and William Shughart, benefits from the most advanced
academic developments thanks to the outstanding scholarship of its contributors. The broad perspective taken here is particularly welcome. It will be of considerable help to all of those who want to overcome the pitfalls of overspecialization both in theory and in applications."--Jean-Pierre Ponssard, Professor, Ecole Polytechnique, France