Diane Negra is Assistant Professor in the Department of Radio, TV and Film at the University of North Texas. She is the co-editor of A Feminist Reader in Early Cinema (Duke University Press 2002).
"A unique examination of celebrity culture as the place where white
American national identities are contested and consolidated.
Integrating social and cultural history with close readings of
films, Negra shows how "ethnicity" has been commodified or adapted
to add what she calls an 'enriching vague flavor of difference' to
American identity. Her definitive analysis of these stars offers
valuable insights into Hollywood's production of US femininity in a
global frame."
-Patricia White, Swarthmore College
"Diana Negra's smart, savvy, imaginative exploration brings to the
surface cultural changes - from the turn of the 20th century to the
present - in the invisible racial and ethnic assumptions that
underlie the allure of filmic glamour and sex appeal.Perhaps
Negra's most startling effect is to break the silence with which
the culture industry typically embalms stars who once seemed to
rule Hollywood but were ultimately casually discarded by a system
that regards women as commodities, ethnicity as artificial
flavoring, and whiteness as a norm."
-Martha P. Nochimson, Mercy College
"Negra's six case studies provide a brilliant demonstration of how
Hollywood uses the ethnicity of white US actresses to support its
myths of assimilation. Negra (Univ. of North Texas) supports her
strong film analyses with evidence from social history, popular
culture newspaper gossip, fanzines, and publicity material. ...
Recommended for upper-division undergraduates through faculty and
professionals.."
-M. Yacowar, University of Calgary in CHOICE, June 2002
"An undoubtedly important book. With its analysis of the historical
transformation in the cultural understanding of gender andethnicity
in film," Off-White Hollywood fills a gap in both whiteness studies
and cinema studies. Negra is to be congratulated!."
-Jon Stratton, Curtin University of Technology
"Negra's six case studies provide a brilliant demontration of how
Hollywood uses the ethnicity of white US actresses to support myths
of assimilation. Negra (University of North Texas) supports her
strong film analyses with evidence from social history, popular
culture, newspaper gossip, fanzines, and publicity
material...Recommended for upper-division undergraduates through
faculty and professionals." Choice June 2002."
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