Foreword Jennings Bryant. Introduction Section I: Influences: Theoretical Frameworks and Guiding Principles 1. Entertainment Everything 2. Our Convergence Culture 3. Understanding Entertainment Audiences 4. Drama and Storytelling 5. Entertainment Effects Section II: Impacts: Societal Causes and Effects 6. The Attention Economy: Business and Technology 7. Branded Entertainment and Theming 8. A Question of Standards: Legal Rights & Responsibilities 9. Ethics in the Information Age 10. Religion and Socialization 11. Ethnicity, Culture and Globalization 12. Sin City: Sex, Drugs, Violence and Gambling Section III: Innovations: Contemporary Trends and Practices 13. Advocacy in Entertainment: Politics, Activism and Education 14. Media Entertainment 15. Live on Our Stage: The Performing Arts 16. Travel, Attractions and Recreation 17. New Media and Futuretainment

About the Author

Shay Sayre is Professor Emeritus of Communications at California State University, Fullerton. Cynthia King is Associate Professor of Communications at California State University, Fullerton.

Reviews

Praise for the first edition:"They cover the whole array of what can be entertaining: books, drama, music, films, circuses, television, gaming, gambling, sports, advertising, tourism, and edutainment.... The book is worth being read by scholars who are interested in entertainment studies and as a textbook it will be very useful." Emile G. McAnany A Quarterly Review of Communication Research

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Table of Contents

About the Author

Reviews