Table of Contents

Foreword.

Preface.

Acknowledgements.

Introduction: social networking e-ruptions – identity, status, power.

Part I IDENTITY.

1 The I’s have it: multiple selves in virtual worlds.

2 The kindness of strangers: the ties that bind.

3 It’s a small world: exit, voice and loyalty.

4 We Googled you: the privacy paradox.

5 Virtual reality: Second Life and death.

Part II STATUS.

6 Social capital: monkeysphere to cyberspace.

7 Me, MySpace and I: the fame game.

8 Status hierarchies: loveable fools and competent jerks.

9 Everyone’s a critic: ratings and rankings.

10 Blogs, bosses and brands: reputation management.

Part III POWER.

11 The anatomy of power: getting things done.

12 Davids and Goliaths: the revenge of the amateur.

13 Markets 2.0: why MyMusic calls the tune.

14 Enterprise 2.0: wiki while you work.

15 Democracy 2.0: friends in low places.

Conclusion.

Notes.

Index.

About the Author

Matthew Fraser, PhD, is a Senior Research Fellow at INSEAD and teaches at the Institut d'Etudes Politiques de Paris. A recognised media industries expert, he also has long experience as a journalist, including weekly columnist, national television host, and Editor-in-Chief of Canada's national daily newspaper, the National Post. Soumitra Dutta, PhD., is Roland Berger Chaired Professor of Business and Technology at INSEAD. He is faculty director of elab@INSEAD, a center of excellence in the digital economy working in collaboration with organisations such as SAP and Intel. His research has been showcased in the international media such as CNN, CNBC, and the BBC. He is a fellow of the World Economic Forum.

Reviews

"...looks at the power and impact social networking sites are having in our personal and professional lives." (The Daily Telegraph, November 11th 2008)