PART I: PERCEPTION. Chapter 1. Brand Identity Ideals. Chapter 2. Brand Identity Fundamentals. PART II: PROCESS. Phase 1. Research and Analysis. Phase 2. Creating Strategy. Phase 3. Designing Brand Identity. Phase 4. Building Brand Identity. Phase 5. Managing Assets. PART III: PRACTICE. Case Study 1. Evolution. Case Study 2. Merger. Case Study 3. Creating the New. Appendices. Bibliography. Index.
ALINA WHEELER applies her strategic imagination to help build brands, create new identities, and design brand--identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities. Her firm, Rev Group, works closely with founders, CEOs, and senior management to insure that their vision is communicated clearly to accelerate their success. She is a former national board member of AIGA and was named an AIGA Fellow in 1998.
"Wheeler has succeeded in publishing a compendium that will prove to be a valued reference book for all members of the branding team." (Communication Arts, May/June 2004) "The book's easy style and comprehensive scope make it an appropriate choice for design students and professionals in need of a big-picture view of brand identity." (Design Issues, 4/1/2004) "Written in a friendly and lucid style, it will be equally appealing to the account executive and the creative director."(uk.internet.com, 8 April 2003) "...anyone building or changing an identity should use this book for each stage. Smartly written, cleanly laid out, helpful examples..." (Brandchannel.com, June 2004)
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