Introduction.
Foreword by Bob Eaton.
Acknowledgments.
Prologue.
PART I: THE STORY OF CHRYSLER’S SECOND TURNAROUND.
Déjà Vu All Over Again.
The Patient Heals Himself: Bringing Platform Teams to Chrysler.
“We Just Did It”: The Story of the Viper.
PART II: LUTZ’S IMMUTABLE LAWS OF BUSINESS.
LAW 1 The Customer Isn’t Always Right.
LAW 2 The Primary Purpose of Business Is Not to Make Money.
LAW 3 When Everybody Else Is Doing It, Don’t!
LAW 4 Too Much Quality Can Ruin You.
LAW 5 Financial Controls Are Bad!
LAW 6 Disruptive People Are an Asset.
LAW 7 Teamwork Isn’t Always Good.
PART III: LUTZ’S COROLLARIES, OR “THE REST OF THE STORY!”.
It’s Okay to Be Anal Sometimes.
A Little Fear, in Reality, Ain’t All That Bad.
Leadership Is All about Common Sense, Which, Unfortunately, Is Not All That Common.
Some Squeaky Wheels Don’t Get the Grease, or Pros and Cons of Being a Change Agent.
Epilogue.
Index.
ROBERT A. LUTZ is General Motors’s Vice Chairman of Product Development and Chairman of GM North America. He is highly regarded for his genius in product development, most notably for his 1989 concept car, the Viper, and he is renowned for leading Chrysler to its second renaissance in the 1990s. Automotive News called Lutz "the towering figure in the American automotive industry in the last three decades in this century."
"Read it for no other reason than to learn Bob's Seven Immutable Laws of Business.... This is vintage Bob--contrarian, thoughtful, and he's really fun to read."
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