Table of Contents

Preface

Introduction: The Gospel of Google
1. Render unto Caesar: How Google Came to Rule the Web
2. Google’s Ways and Means: Faith in Aptitude and Technology
3. The Googlization of Us: Universal Surveillance and Infrastructural Imperialism
4. The Googlization of the World: Prospects for a Global Public Sphere
5. The Googlization of Knowledge: The Future of Books
6. The Googlization of Memory: Information Overload, Filters, and the Fracturing of Knowledge
Conclusion: The Human Knowledge Project

Acknowledgments
Notes
Index

About the Author

Siva Vaidhyanathan is the Robertson Family Professor of Media Studies and Law and Chair of the Department of Media Studies at the University of Virginia, and the author of Copyrights and Copywrongs: The Rise of Intellectual Property and How It Threatens Creativity and The Anarchist in the Library: How the Clash between Freedom and Control Is Hacking the Real World and Crashing the System.

Reviews

"An important book. While a number of excellent histories about the emergence of Google have been published ... few writers have tried to take a comprehensive and critical look at the wider impact on society of Google's vast ambition 'to organize the world's information and make it universally accessible and useful.'... Vaidhyanathan's perspective as an East Coast academic outside the group-think of Silicon Valley is a valuable one. He is a clear writer with an engaging voice, and a good guide for this peek behind the wizard's curtain." San Jose Mercury News "This book is in no way an attack on Google but more like a parent asking a child, 'What do you want to do with your life?' then going through all the concerns one by one. Strongly recommended." Library Journal "Siva Vaidhyanathan ... thinks we've become far too dependent on an arrogant, barely regulated company that gathers and stored tons of personal information about us." -- Nick Eaton Seattle Post-Intelligencer "A stimulating and controversial book." Times Higher Education