Introduction, Nancy Batty and Heather Marcovitch
Part 1. Working Girls
Chapter 1. Sex, Novels, and the Working Girl: Mad Men and Women’s
Bestsellers of the 1960s, Heather Marcovitch
Part 2. What Do a Meaningless Secretary and a Humorless Bitch Have
in Common?
Everything. Or: Joan, Peggy, and the Convergence of Mad Men’s
Career Girls, Ann Ciasullo
Chapter 3. Not a “Jackie,” Not a “Marilyn”: Mad Men and the Threat
of Peggy Olson, Mary Ruth Marotte
Chapter 4. Joey, Joan, and the Gold-Plated Necklace, Hannah
Farrell
Chapter 5. Mad Men? The Portrayal of Mad Women in the Mad, Mad,
Mad, Mad World
Of Mad Men’s First Season, Joan Crate
Part 3. Utopian Visions and Social Realities
Chapter 6. Is This the Traditional American Family We’ve Been
Hearing So Much About?:
Marriage, Children, and Family Values in Mad Men, Julia C. Wilson
and Joseph H. Lane, Jr.
Chapter 7. The Good Place That Cannot Be: Visual Representations of
Utopia on Mad Men, Jessica Campbell
Chapter 8. Carla: A Woman of Quiet Strength and Dignity, Elwood
Watson
Chapter 9. Beautiful Girls, Feminist Consciousness, and Civil
Rights, Beth Mauldin and Patricia Ventura
Part 4. Mad Men’s Generations: Domesticity and the Family
Chapter 10. “It Was All a Fog”: Motherhood and the Birth Experience
in Mad Men, Katie Arosteguy
Chapter 11. Tearing Out the Kitchen, Angela Rasmussen and Andrea
Reid
Chapter 12. Bishops, Knights, and Pawns: Mad Men and Narrative
Strategy, Carol M. Dole
Chapter 13. Mad Men’s Epoch-Eclipse: Marking Time with Sally
Draper, Nancy Batty
Heather Marcovitch is professor of English at Red Deer College,
where she teaches courses in Victorian literature and critical
theory.
Nancy E. Batty is professor of English at Red Deer College, where
she has taught American and international literature and science
fiction for almost twenty years.
This collection of thirteen essays matches its subject’s invention,
wit, and historical earnestness. The scholarship is creative,
carrying theoretical sophistication with a lightness of touch. This
study of the contemporary cultural phenomenon that is Mad Men is
important for anyone interested in understanding how a television
show can dramatize the political implications of gender, race,
family, and the intersection between the workplace and the home.
Readers will have fun while they tussle with important ideas and
recognize shrewd connections between past and present.
*Roderick McGillis, The University of Calgary*
At last, the most provocative series on TV gets its due academic
analysis. Each essay here provides trenchant insights into the show
and how it reflects our culture and its influences.
*Maurice Yacowar, University of Calgary*
A roundup of bestsellers from the decade introduces readers to how
what happens to Mad Men’s characters mirrors the common story lines
of novels centering on the bored housewife, the swinging single,
the business man, and the working girl.
*Communication Booknotes Quarterly*
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